How real estate industry is the power of tracking based bulk sms service?

 How real estate industry is the power of tracking based bulk sms service?

 

Did you know that SMS marketing has one of the highest open and conversion rates than any other campaigns?

Even though most brands associate a negative vibe to Bulk SMS marketing, it is the only form of marketing that has a 99% open rate according to studies. And the best part is that in 43% of the cases of campaigns, a response is achieved in the first 15 minutes of sending out the campaign.

These tempting facts make for a convincing case for players in the real estate sector to take note of the importance of using Bulk SMS marketing services.

The primary reason being that Real Estate marketing campaigns always have exclusive targets and they demand qualified leads in short time span because more their inventory stays unsold, more will be the price depreciation.

There are numbers of outstanding features that modern day bulk SMS systems bring into the picture. And these would particularly be of interest to real estate sector organizations as it helps them to improve their marketing efforts and achieve sales targets. Here are some of the key features that enable real estate players to sell better with SMS marketing systems.

Campaign Schedulers:

Bulk SMS systems allow you to easily schedule multiple campaigns that can be run on the same group of prospective customers or on a different set of customer contacts simultaneously.

You might have heard similar features in email campaign tools but today these facilities are available even in Bulk SMS systems. You can schedule the time and dates for running campaigns depending on seasonal and festive calendars.

Since SMS’s focus on very less text because of character constraints, it is quite easy to set up in a short time frame as well. You don’t have to plan and execute the content creation schedule in advance as even real-time campaigns can be fired.

Smarter URLs:

The Bulk SMS’s allow text to be appended with smart URL’s that can offer real-time tracking of receiver engagement in addition to directing readers to optimized landing pages where more product and service information can be organized and displayed. With geo-tagging and many more properties, it is easier to identify facts such as areas where your messages have more prominence and better reach. This info is vital for further campaign planning’s and brand positioning.

Auto Response:

Bulk SMS systems can be configured to be autonomous systems and aid in customer info collection. You can send out a series of messages which collect responses in the form of text or numbers that indicate customer’s choices. In other words, it allows for more targeted surveying of your customers to gain more valuable information about them. These preferences can be loaded into your CRM system to enable agents to contact customers directly with richer information to guide their conversations.

Building Customer Databases:

With more auto response enabled conversations through bulk SMS systems, it is easier to build a list of buyers who are more likely to buy or rent a property from you based on their responses. Each bulk SMS can be associated to particular executives and he or she can engage with prospective customers in real time to further nurture their interest into a buying decision.

Detailed Reports:

It is easier to track open rates and responses made with smart SMS systems and you can visualize information collected in elaborate details with facts and figures.

Such a deep insight discovery is important to fuel further decisions at managerial level and also allows players to test different marketing and promotional offers for the same class of properties to see which has higher response indicated by more URL clicks.

Cool, so what benefits do these advanced features bring for real estate players?

There are numerous factors that would attract key real estate and property agents to utilize Bulk SMS marketing services to improve their overall ROI in marketing efforts. Let us have a look at 5 key benefits real estate businesses can derive if they utilize an efficient Bulk SMS marketing service for their promotions.

Lowered Cost of Marketing:

Bulk SMS marketing system enables you to communicate the same info as marketing personnel would with one-tenth the cost involved and besides maintaining a lower workforce in the long run because these systems can be easily automated and scheduled.

Improved visibility of products and services:

Be it selling property or offering assisted premium services, real estate players can utilize Bulk SMS based marketing to propagate more targeted campaign messages that have more chances of being read by prospective buyers.

Once a clear database of customers or potential customers are obtained, sending in a tailored message for a customer group can offer greater responses than when you conduct an email campaign or any other digital or physical marketing efforts.

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