Every brand now days are focusing very much into targeting
new customer and maintaining the existing one in the same time. What makes all
such things possible is a correct way of marketing that connects brand and
audience in a well organized and simple way. In the market where every day
something new are introducing rapidly, only few techniques have capability to
drive best results for your organization. Bulk SMS marketing has become an
essential medium for two way communication between brand-audience and also for
promotional and awareness activities. Reason for the preference of Bulk SMS marketing is, it directly
connect you with your targeted audience and delivers your words in seconds.
We tried to discuss about the uses of Bulk SMS marketing and why including Bulk SMS campaign into the communication mix of your organization
can energized sales via engaging customers.
Bulk SMS marketing is
a direct & immediate marketing channel
As per the research from different experts Bulk SMS has been considered as the
most immediate marketing channel available across the globe, it has 97% of read
rate and that too within 15 minutes after delivery. It is assured that Bulk SMS will be read instantly. Almost
45% of Bulk SMS campaign generates
ROI successful which is defiantly more than any other popular marketing
channels for example: social media & email etc.
Use Short-codes
Through Short-codes you can simply start a two way
communication or you can easily generate leads which can simply use to send any
further messages.
Bulk SMS campaign can
easily support other channels
You can easily promote your websites, Facebook page or you
can ask your audience to follow your brand on twitter, Instagram, Pinterest by
just mentioning the desired link in the Bulk
SMS marketing content. Bulk SMS
campaign supports & enhances other mediums of marketing as well such as
emails & social media etc. For example: Send a reminder text to customers
saying that you send an e-mail to them containing information about your brand
few hours before or asking through SMS “have you read mail” this can easily
increase open rates of e-mail by 25%-30%
Learn about your
customers through Bulk SMS campaign
Bulk SMS campaign is a best way to get the appropriate
feedback from your existing customers, as per researches, on an average 31%
customers respond to surveys through Bulk
SMS marketing. This will help you to improve your services.
Increase customer
engagement via Bulk SMS campaign
Bulk SMS campaign
is a perfect way to enhance engagement between brand and customers. Send
updates & news of upcoming development of your brand this will make your
customer updated about your new launches which will directly affect your sales.
Additionally brands can also use Bulk
SMS marketing for immediate sales-related offers like discount, offer
vouchers, promotions etc.
Bulk SMS marketing is
an easiest way to communicate with audience, promote offers, services etc to
the targeted audience. Bulk SMS campaign publicize in seconds and passes
information in less time.
