Indians are using SMS as an extension of their lives more
and more every year, an average Indian sends 29 SMS per month. It’s not just
about keeping in touch with friends and family but also to check bank balances,
mobile bills, and status of train/flight to name a few.
India Inc has discovered the potential of SMS as a means of
getting in touch with their customers. This is evident from the fact that every
second urban Indian acknowledged receiving marketing/promotional SMS on their
phone in the quarter ending May. While 11% also indicated they made a purchase
on the basis of information received via SMS. SMS, an advertising medium, has
an interaction rate of around 5%.
Here are some ways
you could grab the attention through SMS for your business/enterprise
Mobile Coupons:
Research shows that customers love coupons any kind of service and since text
messages are a fast, efficient method of communication, you can send discounts
or offers on your services. A good mobile coupon will include some brief info
about the discount, a redemption deadline, and a coupon code.
Contests to Win:
Fun incentivized campaigns are one of the fastest ways to build your marketing
list. You could design a contest and offer cash or kind prizes for your
business.
Showing an interest:
Some businesses offer personalized greetings on special days like
birthdays/anniversaries with offers on availing services on that day. You can build customer loyalty and creating a
birthday rewards system just by automating a single SMS message!
Green status:
Suffering from the changing weather, the world has woken up to sustainability principles. Your
business can make a difference by using SMS for marketing! Though most online
marketing strategies are naturally green, it is incredibly important to
reiterate.
SMS auctions:
This is quite similar to an online auction. You could describe the item or
service to be auctioned and ask the customers to send them a unique bid to win!
SMS voting and
polling: we’ve all seen these before. Some examples that immediately spring
to mind are the Indian Idol and Comedy Circus, where viewers are given the
opportunity to vote via SMS. How about you use such an opportunity to get
people vote for the best product or rate your service which is a great way of
getting people to participate and engage with your brand or business.
Not only do these ideas provide you with lots of new
contacts to communicate with but it also generates an instant lead with little
effort required from you or your customer. Sound interesting? Visit Solutions
Infini to try some of these ideas for your business.
Know more detail visit: http://www.mysmsindia.com/
