How real estate industry is the power of tracking based bulk sms service?
Did you know that SMS
marketing has one of the highest open and conversion rates than any other
campaigns?
Even though most brands associate a negative vibe to Bulk SMS marketing, it is the only form
of marketing that has a 99% open rate according to studies. And the best part
is that in 43% of the cases of campaigns, a response is achieved in the first
15 minutes of sending out the campaign.
These tempting facts make for a convincing case for players
in the real estate sector to take note of the importance of using Bulk SMS marketing services.
The primary reason being that Real Estate marketing
campaigns always have exclusive targets and they demand qualified leads in short
time span because more their inventory stays unsold, more will be the price
depreciation.
There are numbers of outstanding features that modern day bulk SMS systems bring into the
picture. And these would particularly be of interest to real estate sector
organizations as it helps them to improve their marketing efforts and achieve
sales targets. Here are some of the key features that enable real estate
players to sell better with SMS
marketing systems.
Campaign Schedulers:
Bulk SMS systems
allow you to easily schedule multiple campaigns that can be run on the same
group of prospective customers or on a different set of customer contacts
simultaneously.
You might have heard similar features in email campaign
tools but today these facilities are available even in Bulk SMS systems. You can schedule the time and dates for running
campaigns depending on seasonal and festive calendars.
Since SMS’s focus on very less text because of character
constraints, it is quite easy to set up in a short time frame as well. You
don’t have to plan and execute the content creation schedule in advance as even
real-time campaigns can be fired.
Smarter URLs:
The Bulk SMS’s
allow text to be appended with smart URL’s that can offer real-time tracking of
receiver engagement in addition to directing readers to optimized landing pages
where more product and service information can be organized and displayed. With
geo-tagging and many more properties, it is easier to identify facts such as
areas where your messages have more prominence and better reach. This info is
vital for further campaign planning’s and brand positioning.
Auto Response:
Bulk SMS systems
can be configured to be autonomous systems and aid in customer info collection.
You can send out a series of messages which collect responses in the form of
text or numbers that indicate customer’s choices. In other words, it allows for
more targeted surveying of your customers to gain more valuable information
about them. These preferences can be loaded into your CRM system to enable agents
to contact customers directly with richer information to guide their
conversations.
Building Customer
Databases:
With more auto response enabled conversations through bulk SMS systems, it is easier to build
a list of buyers who are more likely to buy or rent a property from you based
on their responses. Each bulk SMS
can be associated to particular executives and he or she can engage with
prospective customers in real time to further nurture their interest into a
buying decision.
Detailed Reports:
It is easier to track open rates and responses made with
smart SMS systems and you can visualize information collected in elaborate
details with facts and figures.
Such a deep insight discovery is important to fuel further
decisions at managerial level and also allows players to test different
marketing and promotional offers for the same class of properties to see which
has higher response indicated by more URL clicks.
Cool, so what
benefits do these advanced features bring for real estate players?
There are numerous factors that would attract key real
estate and property agents to utilize Bulk
SMS marketing services to improve their overall ROI in marketing efforts.
Let us have a look at 5 key benefits real estate businesses can derive if they
utilize an efficient Bulk SMS marketing
service for their promotions.
Lowered Cost of
Marketing:
Bulk SMS marketing
system enables you to communicate the same info as marketing personnel would
with one-tenth the cost involved and besides maintaining a lower workforce in
the long run because these systems can be easily automated and scheduled.
Improved visibility
of products and services:
Be it selling property or offering assisted premium
services, real estate players can utilize Bulk
SMS based marketing to propagate more targeted campaign messages that have
more chances of being read by prospective buyers.
Once a clear database of customers or potential customers
are obtained, sending in a tailored message for a customer group can offer
greater responses than when you conduct an email campaign or any other digital
or physical marketing efforts.
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